Amova Jewelry: About brand

AMOVA is a Spanish Modern fine jewelry brand founded by designer Svetlana Amova in 2003 in Marbella.

The brand emerged in the early 2000s, during a time when Spain was at the height of its club culture, glamorous nightlife, and luxury resorts. It was an era defined by freedom, celebration, and visual excess — a spirit that became deeply embedded in the DNA of AMOVA.

From the beginning, the brand combined the carefree glamour of that period with a forward-thinking, conscious approach to jewelry. AMOVA offers a balance of style and quality, creating expressive pieces without excess designed to be bold, yet considered.

Each AMOVA piece reflects the spirit of its time through vibrant color palettes and sculptural forms that evoke a sense of celebration. The crystals used in our collections are carefully selected for their brilliance and diversity, allowing each design to achieve a striking visual presence.

Over more than 20 years in the jewelry industry, AMOVA has collaborated with internationally recognized figures, and the brand has been featured in leading fashion publications, including Vogue, Tatler, ELLE, and L’Officiel.

Today, AMOVA looks confidently toward the future reinterpreting past collections, developing new designs, and experimenting with materials, cuts, and forms, while remaining true to its distinctive aesthetic. The result is a personal interpretation of timeless style one that evolves, yet never loses relevance.

AMOVA is more than a jewelry brand. It is a philosophy rooted in freedom of expression, attention to detail, and a thoughtful approach to the future.