Amova Jewelry: Who We Are

Amova Jewelry is a Spanish jewelry brand founded by designer Svetlana Amova in 2003 in Marbella.

In the early 2000s, Spain was experiencing a golden age of club culture, glamorous parties, and luxury resorts. The country attracted nightlife lovers and jet-set travelers from all over the world — and where they gathered, so did fashion, champagne, and jewelry. Amova Jewelry embraced this spirit, blending the carefree luxury of the early 2000s with a thoughtful, eco-conscious approach to fine jewelry. Amova is a unique mix of style and quality without the need to spend a fortune.

Each piece in the Amova Jewelry collection captures the essence of its era — bright color palettes, bold silhouettes, and shapes that embody the feeling of celebration. The hand-cut crystals used in Amova designs are selected for their brilliance and diversity, allowing the brand to achieve a striking visual effect in every piece.

Over its 20 years in the industry, Amova Jewelry has collaborated with renowned personalities such as Antonio Banderas, Daniel Radcliffe, Fernando Alonso, Milla Jovovich, Adrien Brody, Hugh Jackman, King Juan Carlos I of Spain, and many others.

The brand has been featured in leading fashion publications including VOGUE, TATLER, ELLE, L’OFFICIEL, and more.

Today, Amova Jewelry confidently looks toward the future: reimagining past collections, developing new designs, and experimenting with innovative materials, cuts, and forms — all while preserving its unmistakable identity. The result is the brand’s own interpretation of timeless style that always feels relevant.

Amova Jewelry is more than a jewelry brand — it is a philosophy rooted in freedom of expression, attention to detail, and care for the future.

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